The CPM Calculator helps digital marketers and content creators calculate cost per 1,000 impressions or find total ad spend from a known CPM. Use the forward calculator to find CPM, or the reverse calculator to find total cost.
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It depends on the niche. Finance and insurance audiences can command $30+ CPM. Gaming or entertainment audiences typically see $2-$5 CPM.
CPM is what advertisers pay per 1,000 impressions. RPM (Revenue Per Mille) is what a publisher actually earns after the platform takes its cut — typically 45%.
No. This calculator runs entirely in your browser. We do not store, log, or transmit any of your campaign data.
Yes. Use the Calculate Total Cost mode by entering your known CPM and total impressions to find your total ad spend.